World Association of News Publishers

Enfocus Crossroads community continues to expand with new partners

Language switcher

Enfocus Crossroads community continues to expand with new partners

Article ID:


Crossroads programs help address customer needs by integrating partner applications with Switch and by participating in the community

Gent, Belgium, February 3, 2011 – Enfocus announces continued expansion of its Crossroads community with the addition of new partners, providing integrated solutions for different market segments and application needs. More information about Enfocus Crossroads and the partners, dedicated to automation in printing and publishing environments, can be found at

Enfocus Crossroads is a community established in 2007 and designed to provide expertise and resources to make automation with Enfocus Switch more accessible to users in the printing and publishing industries. The community comprises Enfocus Switch users, Crossroads partners offering solutions that integrate with Enfocus FullSwitch and PowerSwitch, and integrator partners who can assist with more complex multivendor integration projects.

“We are pleased with the growing strength of the Crossroads network,” says Angelo Manno, Account Manager Crossroads. “The network of Enfocus Crossroads partners provides significant benefits to users who want to implement integrated and automated workflows using solutions from a variety of vendors that cover a broad application spectrum. We believe this community is a critical asset in today’s highly competitive marketplace. Many users cannot afford the time to investigate how to best automate their workflows and to look for applications that are compatible with one another. Some users don’t even realize they own applications that can integrate with Switch, and as such extend the functionality through the obtained integration. The Crossroads partners take this burden off of the user by bringing together a broad array of solutions that are easily integrated with Switch. In addition, the Crossroads portal provides a convenient venue for users and partners to exchange information, experiences and innovative automation approaches.”

Manno is quick to point out that the Crossroads partner program extends beyond the Crossroads web portal. Crossroads also uses trade shows, seminars, open houses, webinars and other events to educate users about the benefits workflow automation offers their businesses and to provide opportunities for in-person meetings between users and Crossroads partners. Crossroads encompasses automation of such processes as proofing, color management, PDF editing, preflighting, imposition and much more.

“Crossroads is a vital element of our strategy, and it will continue to gain in importance as we move into the future. In addition to its high value to users,” adds Manno, “the Crossroads program provides Crossroads partners the necessary means and visibility to promote their integration with Switch. Next to providing a marketing platform to communicate with current and potential users, partners can make their applications available as a trial through the website. With an entire community backing these efforts, it also lends increased credibility to the integration efforts of Enfocus and its Crossroads partners.”

Meet the Crossroads Partners:

-        Apago

-        axaio software

-        callas software

-        ColorLogic


-        Dynagram

-        Elpical

-        Four Pees

-        ICS

-        Pragmeta

 For more information, visit and


Quotes from Crossroads partners:


"Apago's PDF Enhancer and PDFspy products have been successfully integrated into many Switch workflows by our resellers and end-users. We recently signed up as a Crossroads Partner and have been busy updating the Apago configurators and developing some new Switch specific products. The Crossroads web portal will enable us to communicate directly with Switch users via the forums and blogs to answer questions, share useful flows, scripts and tips." Dwight Kelly, President of Apago.


"With Crossroads, we have found a perfect community platform to show how flexible and multifunctional axaio MadeToPrint can be integrated into Switch together with other automation tools to create the most efficient and productive workflow for a specific publishing environment. Users benefit from the Crossroads portal by obtaining substantial information on workflow optimization solutions at a glance, without wasting time on extensive research and precious work hours. We are sure that the Crossroads network brings advantages to both sides – users and partners – by exchanging experiences and innovations." Karina Zander, Manager Marketing & Sales at axaio software." 


"The Crossroads program creates a number of benefits for callas software and the callas products such as pdfToolbox Server and pdfaPilot Server by demonstrating how the power of those solutions can be seamlessly integrated into a larger workflow. This shows end-users its industry-standard preflight, transparency flattening, color conversion, impositioning and the many other powerful features in combination with the other Crossroads solutions." Olaf Drümmer, CEO at callas software.


"Crossroads provides the best environment to combine our high-end color management solutions with other software products to address the specific requirements of our customers' workflows. The idea of this flexible concept using Enfocus Switch complements perfectly to our PDF-based products ZePrA and ProfileTagger and allows any user to simplify their daily work." Barbara Braun-Metz, Managing Director at ColorLogic GmbH.

"We're delighted to join the Crossroads partner program. Our state-of-the-art elvis Digital Asset Management platform tightly integrates with FullSwitch and PowerSwitch. The Crossroads partner program provides us with a new way to market our software in new channels, as well as offering existing partners a transparent way to obtain the latest version of the configurator." Bastiaan Born, Commercial Director at


“We’re very excited to be part of the Crossroads community. Automation is very important to the market and our customers. Crossroads is a great forum where customers can discover new applications like our inpO2 imposition software and exchange ideas or solutions with others like themselves all over the world. It’s a real asset to anyone looking to automate their prepress operations”. Michael Reiher, Director of Sales and Marketing at Dynagram.


"Crossroads takes complexity and unnecessary expense out of high quality graphic arts automation. Its simple, open model has proven advantageous to customers all over the world, including numerous Elpical clients who use our automated image optimization software. Automation is a key direction for our industry, and Crossroads provides an easily understood, and implemented, path to automation success. We are a longtime Crossroads partner and intend to remain so." John de Jong, Managing Director at Elpical.


"The Crossroads community is a great initiative for the printing & publishing industry. It is the ideal platform where users find each other and great products in order to get solutions for their day-to-day problems. For example the ProofMaster configurator for Switch allows to fully automate the proofing step, reducing the hassle and labor of producing proofs. It even allows the routing of files differently depending on whether they are within the ISO proofing specifications or not. Next to that the configurator adds an XML log with every job, allowing various automated processing depending on the XML content." Bart Fret, Market Segment Manager LFP & Proofing at Four Pees.


“ICScolor soft proofing solutions work best when integrated in the imaging workflow, so connecting with Switch and the Crossroads community is a perfect fit for us. Crossroads provides exposure to a wide variety of customers, and it’s a valuable, well-organized resource for Switch users to find the solutions they need.” Kevin Burke, Business Development Director at ICScolor.


"Pragmeta represents Pragmatic handling of Metadata. The decision to integrate our Metaboard with Switch was an obvious one since it provides elaborate support for metadata. The link to databases and the provision for extensive scripting makes Switch “the” solution to adapt and direct the content data through the use of metadata. Crossroads and its programs help us to provide the Switch users the ability to streamline their production processes beyond what they think is possible. At the same time users will find Crossroads to be an excellent source for finding solutions to their production challenges". Peter Claes, Director of Pragmeta.



Michael Spinner-Just's picture

Michael Spinner-Just


2011-02-03 13:40

Press releases fresh from the industry as they reach us. Read more ...

WAN-IFRA offers the supplier companies a plethora of platforms to present their valuable products and services to our top-level publishing community, with top-quality exhibitions, events, webinars and workshops, publications, newsletters and more. Read more ...