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Four Pees and Ad Hoc Graphic/Orbimédias forge strategic alliance

Four Pees and Ad Hoc Graphic/Orbimédias forge strategic alliance

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Partnership sealed by majority stake of Four Pees in French system integrators

Monday, 7 February 2011 (Ghent, Belgium & Paris, France) - Four Pees, a Belgian-based international business partner providing marketing, sales and distribution services for production automation and color optimization solutions and AD HOC Graphic/Orbimédias, system integrators for the print and publishing industry are announcing a strategic collaboration through which Four Pees takes a majority shareholding in both French companies. The goal of the partnership is on one hand to provide a financial injection to AD HOC Graphic/Orbimédias to further grow their business and on the other hand to increase the focus on Four Pees products in France and beyond.

The deal follows a long-standing working relationship between the two organizations. The terms of the deal are kept confidential.

“Through this partnership we establish an effective and efficient presence in the French print and publishing market – delivering direct and indirect sales supported by a highly qualified technical team”, says Tom Peire, founder and CEO of Four Pees. “Thanks to this partnership, we will benefit from synergies and mutual experience to better serve our customers and extend the portfolio with solutions they need”.

AD HOC Graphic is a Paris-based system integrator of solutions for the production and management of content by publishers and graphic professionals. The company represents brands like vjoon, Dataplan, Dalim, Groupe Folio, ProofMaster and more. Founded in 1995, AD HOC Graphic is strongly service-oriented providing maintenance, technical support, training and production assistance.

Orbimédias focuses on the distribution and integration of solutions for photo libraries and digital document management. Orbimédias is the exclusive representative of Fotoware solutions in France.

Four Pees is the international distributor for brands such as axaio software, callas software, ctrlPublishing, Elpical, ProofMaster and PrintFactory.

The partnership will lead to three main activities:
    * Direct sales, system integration and support of dedicated solutions to the print & publishing industry in the Paris region.
    * Nation-wide distribution of the Fotoware and vjoon product-ranges in France.
    * Sales & support through a channel of resellers for the Four Pees portfolio products in France, Italy and Spain.

The current Managing Director for AD HOC Graphic/Orbimédias, Pascal Deret, maintains his position and takes on the additional responsibility to further expand Four Pees in Southern Europe. Mr. Deret also becomes part of the Four Pees management team. Christophe Gronier, Sales Manager for Four Pees in Southern Europe will be integrated in the team.

In addition to the increased focus on the Four Pees portfolio products, the now 15 people strong team of Ad Hoc Graphic/Orbimédias will continue to emphasize on those products that have been of strategic importance to their success.

“We are proud to ally with Four Pees. Their team has established a strong product portfolio and dealer network. In return Four Pees can rely on our good name in France and 15 years of experience in the graphic arts market. I strongly believe that our existing and future customers will benefit from this partnership. With a truly concerted effort, Four Pees and AD HOC/Orbimédias will be able to increase the serviceability to the market in Paris, France and by extension to the rest of Southern Europe”, says Pascal Deret, Managing Director.

About AD HOC Graphic

AD HOC Graphic is a system integrator of production and content solutions for publishers and graphic professionals. AD HOC Graphic is a reseller of the Folio Group and Apple Solution Expert.

The company brings 15 years of unique expertise to its customers in the areas of editorial systems, prepress, digital asset management, digital printing and proofing, color management, auditing, training, support and maintenance of computer equipment.

For more information visit

About Orbimédias

Orbimédias is the expert in digital asset management and image workflow solutions. The company is the exclusive representative of Fotoware solutions in France.Orbimédias focuses on the resale, integration, training, custom development and support of software for professional photo library management and digital document management.

For more information visit

About Four Pees

Named after the four P’s of marketing – product, price, place and promotion – Four Pees is an international business partner providing marketing, sales and distribution, as well as professional services for production automation and color optimization solutions.

Four Pees is worldwide distributor of ProofMaster, for color-accurate contract proofs and PrintFactory, a production suite for large format printing. Other represented brands include axaio software, Barbieri, callas software, CtrlPublishing, Elpical and ICS.

Four Pees was established in 2007 by Tom Peire and has quickly grown into a well-oiled sales and marketing organization for the Print and Publishing industry.

For more information, visit the Four Pees website at:


Michael Spinner-Just's picture

Michael Spinner-Just


2011-02-07 10:57

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